It's here!
The Festival of Wrong Conversations
Every conversation, provocation, case study, and idea from the festival lives here.
Everything is free to read and free to share. Start with whatever takes your fancy - there's no wrong place to begin :-)
A conversation with Natalie Sarabia-Johnston
Creative pragmatism: When Yes and No are both the right (and wrong) answer.
In NHS estates, we need to get brave at saying ‘Yes’. And we need to get much braver at saying ‘No’. Even when we don’t say it at all.
Musings on creative pragmatism, the need to stop the fake yes, and knowing when to walk away from good ideas.
A conversation with Kyle McKenzie
Emma Ingham sits down with Kyle McKenzie, Chief Executive of Escape 2 Make (E2M), for a brilliant conversation on youth-led co-design, the power of tactile creation, and why screen-free creative outlets are vital for young people’s mental health.
Discover why scrapping clinical design in favour of cosy, inclusive spaces creates better (and healthier) environments for everyone.
Planning reference - FOWC/2026/WRONG
A conversation with Dr. Andy Knox
Corporate coffee?
A conversation with Steve Fairclough
Concrete is Care. Beauty is Waste.
A literary-inspired rant on lifeless, grey hospitals. Emma Ingham applies Orwellian doublespeak - Concrete is Care, Beauty is Waste, Bland is Safe - to modern NHS estate, asking why we continue to value-engineer joy, daylight and creativity out of places of healing.
A conversation with Dr. Aisling Rusk
What happens when you design for connection in places that have known division? Join Emma Ingham in conversation with Dr. Aisling Rusk (Founder, Studio idir) to explore spatial practice, social connection, and the radical power of walking.
A conversation with Tom Burditt
Why are we treating nature like a decorative afterthought instead of vital health infrastructure? Emma Ingham sits down with Tom Burditt (CEO, Lancashire Wildlife Trust) to explore nature-based solutions, social prescribing, and spatial strategy.
When we give a thing a name, do we kill the idea?
When a radical idea in health infrastructure gets framed, measured, and KPI’d, does it lose its soul? Emma Ingham explores language, scaling, and the risk of institutionalising good ideas.
A picnic in the park with Ben Dalton
What do loitering, rebellion, and experimentation have to do with NHS estates? Emma Ingham sits down for a picnic chat with Dr. Ben Dalton (Lancaster University) to explore language, culture, and healthy infrastructure.
A conversation with Tony McDonald
How do we break out of organizational silos in healthcare? Emma Ingham sits down with Tony McDonald (Chief Integration Officer, ELHT) to discuss health-led placemaking, community trust, and why optimism is key to real estate transformation.
A conversation with Matt Doran
What if health infrastructure adopted the National Trust’s philosophy of 'used and useful'? Emma Ingham sits down with Matt Doran to discuss shared memory, experimentation, and designing healthy places around the Hippocratic Oath.
Nice is never enough
Why ‘nice’ is the greatest design cop-out in health infrastructure. Emma Ingham argues why bland, inoffensive design is an act of indifference when creating spaces for vulnerable people.
A conversation with Deborah Smith
What do McDonald’s, Wetherspoons, and a Department for Human Connection have to do with health infrastructure? Christine Winstanley sits down with Deborah Smith (S&L Planning) to rethink the built environment through a human lens.
Welcome to the Festival of Wrong Conversations
Welcome to Loxie’s Festival of Wrong Conversations: challenging conventional thinking, breaking silos, and asking the unasked questions about health infrastructure, place, and community.